ACLR8 Founder Academy

Shot a super episode with Nitin Mehrotra, Founder & CEO, DressFolk on his journey of building India's most loved ethnic wear brand. We talked about:- Nitin's growing up journey and how his family background inspired him to startup in the fashion space- DressFolk evolution over the last 8 years and finding PMF- Building and scaling a D2C fashion business in India today, profitably- Raising funding from people like Ghazal Alagh and some of India's best angel investors and funds. - Way forward, future of India's handlooms and dreams of going globalDo check it out and let us know how you like the podcast!

Content Timelines:⁣⁠

• 00:00⁠ - ACLR8 Intro
• 01:16⁠ - Pre cap
• 02:27⁠ - Nitin's family history and how that inspired Dressfolk
• 12:00 - Dark side of the fashion industry
• 16:15 - Initial days of Dressfolk
• 24:50 - India's ethnic wear market and opportunities for D2C brands
• 32:25 - Supply chain challenges and capacity building with artisans
• 37:00 - Scaling D2C at Dressfolk
• 45:40 - Meta ads strategy
• 48:00 - Fundraising journey
• 1:00:30 - Rapid fire with Nitin
• 1:05:15 - Closing remarks

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